Designing this brochure for HYFERA was an inspiring process focused on highlighting the local craftsmanship and the culinary and health-promoting qualities of the mushrooms. The brochure features five different mushroom varieties: Lion’s Mane, Oyster Mushroom, King Oyster, Chestnut Mushroom, and Shimeji, with descriptions that both inform and stimulate the appetite. The tone is warm and inviting while conveying a message of sustainability, quality, and locally sourced ingredients.

Working with HYFERA’s material was meaningful because the mushrooms have such unique qualities and the company stands for values like organic cultivation and low environmental impact. There was a clear story to tell, where the passion for mushrooms, health, and the environment permeated everything.

The visual design is based on an airy and easy-to-read layout, where the aesthetics of nature are reflected in the choice of colors and imagery. Each mushroom is presented on its spread with tips on preparation and flavor profile. The brochure concludes with contact information and a clear call to choose local and sustainable.

Creating the brochure for HYFERA was a project that combined creativity with the opportunity to highlight a small-scale producer making a big difference.