Modern & Responsive Website for Swedish Countertop producer.
A&O Marmor och Granit AB
Client
Project scope
I created a sleek, SEO-optimized website for A&O Marmor och Granit AB, featuring their countertop materials, an easy price request form, webshop, and reseller resources for a seamless user experience.
Project Overview
A&O Marmor och Granit AB needed a digital platform that reflects the high quality and variety of their products while maintaining a clean, modern aesthetic. My task was to design a website that would allow potential customers to easily browse their extensive collection of countertop materials, request pricing, purchase cleaning and maintenance products, and find A&O's many resellers. With homeowners and kitchen boutiques as the primary target audience, the website had to be both functional and visually stunning, providing a seamless experience across all devices.
Design & User Experience
The design of the site is intentionally modern and clean, letting the images of the materials take center stage. Each page is designed to be visually engaging while keeping navigation simple and intuitive. The goal was to create an inviting platform where users can easily find the information they need and explore A&O’s beautiful range of products without distractions.
Key Features
Massive Product Catalog: The website houses A&O’s extensive collection of countertop materials, allowing users to view high-resolution images that highlight the textures, colors, and finishes of each stone.
Price Request Form: The site features a user-friendly form where visitors can submit details about their project to receive a custom price estimate. The form captures all necessary information, streamlining the pricing process for both customers and A&O.
Web Shop: A fully-functional e-commerce section was built to offer cleaning and maintenance supplies for purchase. This gives customers the convenience of buying products that complement their countertop installations directly from the site.
Reseller Resources: The website also includes a detailed list of A&O’s resellers, providing an easy way for customers to find local suppliers. In addition, a secure login page is available for resellers to access exclusive content and resources.
Outlet Page: A dedicated section for outlet products ensures that users can explore discounted materials, making the website a comprehensive sales tool.
Blog & SEO: A blog was incorporated to help drive SEO, with topics focused on stone care, design inspiration, and industry trends. The blog plays a key role in boosting search engine rankings and attracting organic traffic.
Informational Pages: Several additional pages provide vital information, including an "About Us" section, GDPR compliance, A&O’s commitment to the environment, and detailed cleaning instructions for the materials sold.
Results
Following the website launch, A&O Marmor och Granit AB saw a significant increase in online engagement. Customers could easily browse products, request quotes, and make purchases, leading to more inquiries and sales. The sleek design, paired with functional elements like the price request form and blog, turned the website into a powerful tool for the company’s marketing and sales efforts.
