Mobile Focused Design for a Luxury Gym
LEAP - Health & Fitness Centre (Fictional Client)
Client
Project scope
This concept project is a full website for LEAP Health & Fitness Centre, a premium gym offering wellness, strength, and recovery in one space. The goal was to create a bold, energetic, and user-friendly site that reflects the brand’s high-end experience.
My Role
UX/UI Design – Layout, structure, and responsive design
Brand Voice & Copywriting – Class descriptions, membership messaging, and overall tone of voice
Content Strategy – Clear navigation and persuasive calls-to-action
Visual Direction – Clean, energetic aesthetics with a modern fitness vibe
Design and User Experience
This project challenged me to strike the perfect balance between bold, high-energy visuals and clean, intuitive design. Every decision, from typography and color palette to copy tone and user flow, was made with the goal of creating a premium digital experience that feels both powerful and welcoming. The final result is a site that motivates action, reflects the quality of the brand, and remains effortless to navigate across devices.
Key Features
Class Pages with punchy, engaging descriptions for strength, cardio, and wellness offerings
All-Access Membership Section highlighting premium facilities such as sauna, pool, juice bar, massage, personal training, and recovery zones
Strong CTA Buttons to drive signups and engagement
Bulletproof Copy that balances professionalism with high-energy fitness language
Fully Responsive Design for seamless experience on desktop and mobile
Results
The finished website presents LEAP Health & Fitness Centre as a vibrant, modern, and premium fitness destination. The clear structure, high-energy copy, and visually clean layout work together to create an experience that inspires visitors to take action. Whether that’s joining a class, exploring the facilities, or signing up for a membership. With strong calls-to-action, mobile-optimized design, and a tone that feels both professional and motivating, the site successfully captures the spirit of the brand while meeting the needs of today’s digital-first users.
