A Binge Watchers Dream - Concept App for a Streaming Service
Stream Potato (Fictional Client)
Client
Project scope
A fictional app concept that combines all major streaming services into one subscription and one seamless platform. Created to explore cross-disciplinary design: branding, illustration, UX/UI, and concept development, all with a fun and lighthearted twist.
Project Overview
In a world where streaming is everywhere, watching something should be easy. But with dozens of services, fragmented libraries, and overlapping monthly costs, the current experience is more chaotic than convenient.
Stream Potato was born out of that frustration, and designed to solve it.
The idea? An app that collects Netflix, MAX, Prime Video, Disney+, SkyShowtime, Peacock, and more under one roof and one monthly subscription. Think of it as the ultimate couch companion. A hot potato serving up hot content.
Although the app isn’t real (just yet), the design is fully thought-out. From branding and character creation to custom UI and genre-specific categories. This concept project was a chance to push creative boundaries and deliver a cohesive, joyful product experience.
Design & User Experience
Stream Potato was designed with clarity, comfort, and delight in mind. The interface is bold, simple, and easy to navigate even when you’re multitasking or half-asleep on the sofa.
Every part of the experience, from the iconography to the genre names, is meant to feel friendly, cozy, and fun. Like your favorite animated sidekick guiding your movie nights.
Visual Identity:
Mascot: A lovable potato with stick arms and legs, expressive eyes, and all the emotions you’d expect from a professional binge-watcher.
Color Palette: Warm orangy reds, whitish yellows, and charcoal grey. Meant to be reminiscent of popcorn, blankets, and cozy evenings.
Typography: Bold and clear with a hint of personality, keeping things both readable and playful.
Key Features
Unified Streaming Library – Content from every major service, all in one place.
Playful Genre Categories like:
- Top 10 Hot Potatoes (Most streamed right now) - Fry Hard (for the action category) - Heavy on the butter (for the drama category) - Fresh out the oven (New releases)
Smart Recommendations based on mood, not just algorithm.
Custom Illustrations & Icons throughout the UI.
Character Moments – The mascot appears in different poses like pondering, amazed, or confused, reacting along with the user.
Results
While Stream Potato isn’t a functioning product, the project was a creative success:
Showcased my end-to-end design thinking from branding to interface.
Demonstrated my ability to create engaging, user-friendly concepts with personality.
Helped spark conversations around user frustration with fragmented streaming experiences.
Delivered a strong visual and narrative portfolio piece that blends humor, utility, and design craftsmanship.
